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Why Rwanda? Asteik’s Vision for African Innovation

Asteik’s expansion into Rwanda marks a strategic move to tap into the country’s thriving tech ecosystem, business-friendly policies, and skilled workforce.

Why Rwanda? Asteik’s Vision for African Innovation

Rwanda has rapidly positioned itself as a leader in Africa’s digital transformation. With government-backed initiatives such as Smart Rwanda and the National ICT Strategy, the country has created a technology-driven business environment that fosters innovation, entrepreneurship, and global partnerships.

“African economies are evolving, and Rwanda stands at the forefront of this transformation. The country’s investment in digital infrastructure, streamlined regulatory frameworks, and focus on knowledge-based industries align perfectly with Asteik’s long-term vision,” said Elizabeth Knight, Head of Strategy at Asteik LTD (UK).

A Hub for Talent and Innovation

One of Rwanda’s key strengths is its youthful, tech-savvy workforce. With institutions like Carnegie Mellon University Africa and the Kigali Innovation City project, the country is developing a strong pipeline of highly skilled professionals. Asteik aims to harness this talent by offering career opportunities in IT, marketing, and sales, contributing to both local workforce growth and global competitiveness.

Business-Friendly Policies and Regional Access

Rwanda consistently ranks among Africa’s top business destinations due to its ease of doing business, transparent regulatory environment, and investor-friendly policies. Strategically located within the East African Community (EAC), Kigali offers seamless access to key regional markets, making it an ideal base for Asteik’s operations.

What’s Next for Asteik in Africa?

With Kigali as our first African hub, Asteik is laying the foundation for further expansion across the continent. Our goal is to develop a robust digital services network, drive job creation, and collaborate with local partners to accelerate innovation.

By investing in Rwanda, Asteik is not only expanding its footprint but also reinforcing its mission to empower African businesses and professionals through technology-driven solutions.

Press Contacts

Olivia Johnson

Head of Media Relations

United Kingdom

olivia.johnson@asteik.com

Tom Kinght

PR Director, MEA

Morocco

tom.knight@asteik.com